Wednesday, 10 March 2010
"Instead of doing a catwalk show, they wanted to do a film," explains Chatfield. "After years of having men and women going down the catwalk, it gets really boring. They still think it's fine for women, but wanted to try something new for the men. Plus it allows you to get up close to the clothes and the fabric, whereas with the catwalk you're always at a certain distance. It is quite radical for the fashion world."